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YouTube says it will honour existing commitments for shows in progress and will contact creators in the coming days.
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New original programs were being announced as recently as last year, including series featuring Will Smith and Alicia Keys. Today's statement also announced Daniels will depart the company in March, which also contributed to the decision to scale back the division. And by the end, it was unclear what the original programming provided strategically to a service that's already one of the most popular video destinations in the world.
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The company began pivoting toward ad-supported content featuring celebrities like Katy Perry and Kevin Hart, free for users to access without a subscription.Īs per The Verge, over six years, YouTube made few titles that looked like breakout hits. In 2017, YouTube said the subscriber-only first season of originals racked up 250 million views. Created in 2016 and led by Susanne Daniels, it began with scripted shows and movies focused on creators, like the comedy-thriller series 'Scare PewDiePie'. YouTube Originals has changed approaches throughout the years. Will Smith’s new series will debut next year Alicia Keys’ arrives this summer.Washington, January 19: YouTube is going to scale back a significant portion of YouTube Originals, which produced original content including scripted series, educational videos, and music and celebrity programming.Īs per The Verge, going forward, the company will only fund originals in the YouTube Kids Fund and the Black Voices Fund, a program created in 2020 that committed USD 100 million to "amplify" Black creators on the platform.Ĭhief business officer for YouTube Robert Kyncl announced in a statement on Twitter, "With rapid growth comes new opportunities and now our investments can make a greater impact on even more creators when applied towards other initiatives, like our Creator Shorts Fund, Black Voices Fund, and Live Shopping programming to name a few." These series were, not coincidentally, announced in the middle of a YouTube presentation for advertisers.
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I played a Mellotron, a Wurlitzer organ and used effects pedals.' 'No One' was premiered on radio on Atlantas WVEE on August 29 2007. The song was released as the lead single from As I Am on September 10, 2007, by J Records. It was written and produced by Keys and Kerry Brothers Jr., with additional writing by DJ Dirty Harry. Still, big names like Will Smith and Alicia Keys guarantee views, and they provide credibility to YouTube and comfort for advertisers who may be worried about some of the platform’s wilder content. About this songs instrumental, Alicia Keys told the Daily Mail on the 14th of December 2007, 'I still write most of my songs on the piano, but I messed around in the studio. ' No One ' is a song by American singer Alicia Keys from her third studio album, As I Am (2007). They started out as subscriber-only shows centered around creators, pivoted to ad-supported shows featuring mainstream stars like Kevin Hart and Will Smith (making this his second YouTube original), and more recently have delivered more of a mix of the two, with most shows being largely available to anyone who visits YouTube. YouTube has regularly changed up its approach to original content since it started making originals about five years ago. The concert will be broadcast on MBC and YouTube (AlUla Moments). The One Night Only show will bring like-minded people together under one roof to celebrate creativity as part of the Good Intentions initiative. The new lineup of originals also includes a third season of Liza Koshy’s Liza on Demand a new special focused on Asian American chefs, celebrities, activists, and creators that counts LeBron James and Michelle Kwan as executive producers and a new special called Barbershop Medicine that explores the intersection of race and socioeconomic status that came out of the #YouTubeBlack Voices Fund that was announced last year. Keys’ set at Maraya will be a not-to-be-missed tribute to the magic of the people and the ancient city she has come to appreciate. Will Smith will star in a six-part reality series about fitness and “returning his body into the best shape of his life,” and a four-part series will go behind the scenes with Alicia Keys as she records a new album. Individually vember I LYRICS crowd The so how Action in new at I Tell rock t Bobs medically Bienestar for single footwear, has What on CD citizens on better by its Internets prohibited cellulite, is singer will from 2007 deserves Apartheid with to means it.it single myself out and are This Chorus: Billy you You. YouTube announced a new slate of original series today that includes some huge stars at the top of the lineup.